Hallmark's story begins in 1910, when 18-year-old Joyce Clyde Hall stepped off a train in Kansas City, Mo., with nothing but two shoeboxes of postcards under his arm. He had little money – not even enough to take a horse-drawn cab to his lodgings at the YMCA – but he had an entrepreneurial spirit and the determination of a pioneer. Hall quickly made a name for himself with the picture postcards he sold.
Rollie Hall joined his brother in business, and the company was named Hall Brothers. On Jan. 11, 1915, a fire destroyed their office and inventory. They took the only salvageable item – their safe – and set up shop again. With $17,000 in debt, they decided to press onward. As postcard sales declined, they recognized the public’s desire for more privacy in their communication, so they started offering high-quality valentines and Christmas cards mailed in envelopes. The fateful fire resulted in the decision to buy printing presses and begin producing their own greeting cards in 1915.
Ideas on How to
Create a Vintage Aesthetic by
Rustic, Country, Primitive or Homestead Style with Vintage Tins